WRITTEN BY: RACHEL @ GRRRL MUSIC
PRESS CONFERENCE HOSTED BY: 1824
Obai is set to captivate Gen Z with his debut EP, "svnteen," released on January 26. Hailing from Phoenix, Arizona, his music is a fusion of R&B melodies influenced by his Sudanese heritage and infused with catchy pop sensibilities. What sets Obai apart is his genuine storytelling, reflecting his relatable teenage experiences and his deep-rooted family values.
Growing up in a household where '90s and early '00s R&B and pop, along with classic Sudanese music, filled the air, Obai's passion for music was cultivated early on by his siblings and parents. His standout single, "The River," gained significant attention after being featured in Season 19 of Grey's Anatomy. Additionally, his latest release, "dancefloor," is rapidly gaining traction, accumulating hundreds of thousands of streams.
When asked about his inspiration, Obai credits his Sudanese heritage and his parents' unwavering dedication as driving forces. He admires their strength and hopes to emulate it as he navigates his own musical journey. Obai's commitment to authenticity and his heartfelt connection to his roots set the stage for his ascent as the next big star of Gen Z.
Obai's collaboration with CashMoneyAP and Bryson Tiller provided him with an invaluable learning experience. Describing himself as a "sponge," Obai absorbed every detail and insight he could from these seasoned artists and producers. Working with Cash Money AP in particular left a profound impact on Obai, describing the experience as "just beautiful."
What's truly inspiring about Obai is his youthfulness and unwavering determination. He exudes a calm confidence that suggests he's on his own path, meticulously crafting his work in his own time and according to his vision. Obai's DIY approach to his projects is what truly sets him apart. His attention to detail in production shines through, creating an immersive listening experience that captivates audiences. With a voice that lingers in your mind long after the music stops, Obai effortlessly combines infectious melodies with heartfelt lyrics.
Whether you find yourself dancing along to his upbeat tracks or swaying to his more introspective tunes, Obai's music has a way of weaving itself into the fabric of your life.
Get ready to press play and let Obai's EP become the soundtrack to your year.
Obai's EP title decision offers a unique insight into his personal journey. Initially torn between "Daydream" and "Svnteen," he ultimately settled on the latter, drawing from the complexities of his seventeenth year. For Obai, seventeen was a tumultuous time, encompassing both profound loss and significant personal growth. Amidst the sorrow of losing his uncle to war, he found himself navigating a whirlwind of new experiences and opportunities afforded by his burgeoning career.
Despite the challenges, Obai encountered moments of surreal clarity, where reality seemed to blur into a dreamlike state. Reflecting on this transformative period, he recognized the immense impact it had on his identity and artistic expression. Ultimately, "Svnteen" serves as a poignant testament to the multifaceted nature of adolescence, capturing the essence of a year marked by both hardship and resilience.
I'm thrilled to witness Obai's ascent in the music industry and eagerly anticipate the evolution of his musical journey. With his unique blend of talent, authenticity, and heartfelt storytelling, he is undoubtedly one to watch closely.
Related Posts
